A key visual, including the claim, and the redesign of the brochures to go with it: Coltene approached us with three wishes in one in the run-up to launching a new product bundle in the market. The perfect team of dental cement and universal adhesive brilliantly masters all kinds of tooth restoration. The trick: the two of them are visually combined as a superhero with Superkraft, in a playful comic style that is a common thread running through all product communications.