HYMER belongs to the Upper Swabia region of southern Germany like the blue sky and the green landscapes. It was only logical that our corporate design for the ERWIN HYMER CENTER in Bad Waldsee should also have a typical local look – and sound. Backed up by the slogan “The Upper Swabian specialist for travel and leisure”, HYMER’s communications combine regional dialect with tongue in cheek and a personal, local touch that runs like a common thread through all activities and is brilliantly effective. The fresh, attention-grabbing look has caused the firm’s turnover to increase significantly.