How do you guide users to the items they’re looking for in an online store with several thousand products? It’s actually quite simple: with a coherent content concept, a clear grid structure and uniform elements. The website we created for Moosmann, the Ravensburg packaging specialist, takes visitors to the right page with just a few clicks of the mouse. And as a little light relief in the midst of all this, we included a few amusing insets with matching text and pictograms.