Sterile, cumbersome, boring? Technology doesn’t have to be that way, we decided, as we set out to design a trade fair booth with a wow effect for our client SycoTec. Exciting colour contrasts, atmospheric lighting and unconventional design language transform the Leutkirch high-tech specialist’s exhibit into an eye-catcher that portrays the brand very effectively – and ensures high visitor frequency at the high-frequency motor exhibit.