With the Speeder 60 ER11, our customer SycoTec is launching the first autonomous high-speed spindle on the market: drive, battery and electronics in one. For the launch of this innovative technology, we produced an animation that expresses the high standards of the product both visually and in terms of content – with elaborate computer graphics, lots of black, reduced typography and a spoken text condensed to the essentials. Further measures derived from the moving image were the striking trade fair wall and a corresponding product flyer, which summarized all the important information once again in print form.