A management buyout is a good time to reposition yourself. Communications included. We chose a step-by-step approach for our client SycoTec, a manufacturer of innovative motor and device solutions for industrial and medical applications. As part of the new brand strategy, the company was split into three separate divisions, each of which was subsequently assigned a different colour. Today, the corporate design forms the basis for a clear and uncluttered brand identity that helps visualize the firm’s expertise and capabilities – and that continues right through to the digital design. Amongst other things, we are responsible for the layout of SycoTec’s UPDATE newsletter.