ORANGE – THE COLOUR OF SUCCESS
MOVERA | CORPORATE DESIGN
Back in 2005, Movera was still a largely unknown brand of HYMER AG when we were tasked with awareness raising. Today, this wholesaler for recreation and camping accessories regularly tops the polls in categories like brand popularity and acceptance. Along the way we repositioned the Movera brand, overhauled the logo and the corporate design, completely revamped the advertising strategy and much more besides. The colour orange is a common thread running through it all – strong, likeable and inimitable. Just like Movera.