Micro-Mega was seeking to position itself completely anew – as a leading manufacturer of entodontic files and accessories with innovative products and an innovative design. We assisted this French company with its new brand strategy in a multi-step process, developed a claim together with several alternatives for a new logo and, based on these, suggested a suitable corporate design. Micro-Mega is now seamlessly integrated into the look and feel of the COLTENE Group, to which it has belonged since the end of 2018.