LISTA’s workplace and storage equipment is first-rate – unfortunately, though, for a long time the company lacked a clear brand profile. At a series of joint strategy workshops, therefore, we brainstormed to identify the brand core and focus on four powerful key messages. First and foremost, we emphasized our client’s leading position in the market. Today, LISTA’s new self-confidence and discreetly modernized image provide a framework for all corporate communications. The relaunch went hand in hand with a totally new brochure structure which is more closely aligned to client applications.